About Houghton Racing & Betting Consultancy
Our Mission
At Houghton Racing & Betting Consultancy, our mission is to empower businesses in the horse racing and betting sectors to excel in a competitive, technology-driven industry. With over 25 years of experience and unparalleled connections worldwide, we understand and open doors to key decision-makers, ensuring our clients can make impactful strides in the industry. Our tailored consulting solutions leverage deep market insights and a network of influential contacts to drive innovation, growth, and meaningful results for our clients
Houghton Racing & Betting Consultancy
What we do for betting operators
We help betting operators offer the best horseracing solutions across products and proposition. HRB can help betting operators in the following core areas, across both digital and retail platforms:
- Acquisition of horseracing content from rights holders around the world
- Tote betting functionality - hosting pools, hubbing, and commingling solutions
- Technical solutions to receive/redistribute TV signals and/or streaming solutions
- Low latency streaming solutions
- Data solutions - best approach and technical integration
- Acquisition of tracking data and successful deployment of associated products
- Third Party platform evaluation and selection
- Optimised UI and UX for mobile/online
- Delivery of latest product enhancements - in-play betting, bet builders, derivative markets, self-service betting terminals
- Pricing, trading and risk-management solutions
- Fan engagement and social media strategies
- Customer insights - tipping solutions and/or AI visualisations
Besides the core focus areas outlined above, HRB have a wide range of experience across horseracing and betting (including sports betting) and gaming generally.
What we do for suppliers
We can make it happen:
- BEST RELATIONSHIPS - UK & INTERNATIONAL
HRB has excellent relationships with betting operators globally. In addition to all the key UK/Irish bookmakers, HRB has experience of delivering horseracing solutions into over 40 territories. Included in the extensive international footprint are clients from a host of major international horseracing markets including Hong Kong, USA, Australia, Japan, France and South Africa.
- IN-DEPTH MARKET UNDERSTANDING
With senior contacts and relationships with betting operators on a global scale, HRB understands individual client requirements as well as organisational structures and cultures. HRB are therefore uniquely placed to approach key decision-makers within betting companies to present innovative products and solutions to deliver increased betting volume and/or margin growth and/or increased customer engagement as per client requirements.